Brand Research

I went to John Lewis, Currys, PC world and House of Fraser today to research what brands are available to the consumers and which of those brands are most popular.

John Lewis Brands available:
Panosonic
John Lewis
British Telecom (BT)
Seimens
Wild and Wolf
Magic Box Colombo

PC World/Currys Brands Available:
Panosonic
Philips
iDect
British Telecom (BT)
Siemens
Magic Box Colombo

House of Fraser Brands Available:
British Telecom (BT)
Panosonic

This was quite helpful and interesting because I knew BT would be quite high up there in popular brands as they make cheap affordable phones with a aim towards more function than aesthetics. But I found that Panosonic also make I wide range of phones, ranging from 20 pounds to 100. Also iDect is a brand that I had never heard of so I would like to research into them further to see what other products they produce as their phones were quite expensive in comparison to the large companies like Philips and Panosonic. Other brands I want to research more into is Magic Box Colombo, Wild and Wolf and, but they have a more modern take on the telephone classics.