My Brief {In this project you will take on the role of researcher for a selected product design brand or company (your client). You will prepare a research report to support that company’s development of a new product targeted towards a specific market area. This product may take the form of a physical object, service or system.
You will produce a detailed rationale and product specification recommending a course of action for your client based on well documented research methods.
In industry, there are many roles a designer takes on, and increasingly design consultancies depend upon well informed consumer focused research conducted in-house, or provide this type of research to a diverse range of other businesses including governmental bodies, multinational brands and SMEs. This project will help you to develop the skills in initiating, defining, researching, and justifying design decisions which are necessary to these types of role.}
I'm thinking of looking at an electronics based company to do with audio as this is what I'm generally most interested in. One of my favourite brands is Philips as they make very stylish products in a new and innovative way. They keep to modern fashion trends so they never really bring a shock to the market but yet this allows them to create something in keeping with the present time so that it will belong with your other products in your home.
Another possible contender is Creative as i own a couple of their MP3 Players and i think they used to make very good products but the quality of their products has fell and they are now just another struggling company in the shadow of Apple. However with new legislation coming in so that ipods will no longer use the 30 hole pin and instead a micro usb(source: http://news.cnet.com/8301-17938_105-20026874-1.html), this should loosen the strangle hold that Apple has on the market as docking stations will no longer be 'made for ipod' but instead for everything. This market for portable audio devices is a very unpredictable market with products being based on new technologies such as, HD, 3D, touch screens ect, it is very difficult to predict what would be the next new thing. Plus with phones now being able to pretty much do everything you need it seems people probably won’t want to have another device in their pocket just for listening to audio.
Therefore after doing some quick brain storming i think i might move into communication and in particular home communication. With products like Microsoft’s Kinect and Apple’s iphone this means you can video chat anywhere to communicate; this opens up a whole new media of communication that brings back the face to face conversations but allows the users to communicate from opposite ends of the world.
Things I need to research further,
Services of communication: Skype, MSN, Face time ect
Products of communication: Telephones, mobiles, computers ect
How we communicate?
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